W H A T :
W H E N :
W H E R E :
3187 Linwood Avenue, Mt. Lookout Square 513 871 6789
T I C K E T S :
A D V A N C E T I C K E T S
( click each location for maps )
Sitwell's Coffee House
513 281 7487
Lookout Joe Coffee Roasters
513 871 8626
Shake It Music & Video
513 591 0123
513 651 5483
Tickets will also be sold at the door, subject to availability.
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Fast-paced, funny, informative and filled with interesting characters,
About the Film
You do not have to be a "beer geek" to enjoy this entertaining film. In these times when many Americans are looking for ways to re-establish careers or build new businesses, BEER WARS celebrates the craftsmanship and tenacity of small business owners doing what they love - making great beer and striving to establish new brands in a crowded market. So what is "craft beer," anyway?
The film covers a lot of ground and we meet a bunch of colorful craft brewers who clearly love their product. Especially interesting is the time spent with two individuals with differing perspectives — brewer Sam Calagione (Dogfish Head Craft Brewery) and marketer Rhonda Kallman (Moonshot Beer). Learn more about them here.
Today, 1600 U.S. breweries produce more varieties of beer than anywhere else in the world and American beer routinely dominates international competition. The blue-collar stereotype attached to beer is changing rapidly as consumers discover flavor and the art of pairing fine beers with fine meals. It's all rather impressive, considering that 30 years ago there were fewer than 50 breweries left in the U.S.
It's a volatile industry: during the Civil War years there were 33 breweries just in Cincinnati and 2000+ breweries nationwide (no prescription painkillers in those days). Sixty years later, Prohibition decimated the industry, leaving a couple dozen firms making "near-bears."
Additional perspective: 79% of the beer made and sold in America in 2009 came from two foreign-owned companies, "The Big 2." AB-InBev, located in Belgium, controls Anheuser-Busch, has a 29% stake in Corona and is one of the top five consumer products companies in the world. SABMiller, located in South Africa, controls Miller & Coors. Combined, these two conglomerates produce over 300 brands of beer for world-wide markets.
Another 14% of the beer sold in the U.S. comes from a few surviving large breweries and mostly from imports, with many of these brands controlled by the Big 2: Bass, Becks, Carling, Foster's, Grolsch, LaBatt, Lowenbrau, Molson Canadian, Peroni, Pilsner Urquell, St. Pauli Girl, Stella Artois, etc.
The remaining 7% of the U.S. market is divided among the American craft beers. So, roughly 1,550 craft breweries are sharing a small piece of a big pie. One interesting example of scale: the third-largest beer producer in the U.S. (and the largest American-owned) is the Boston Beer Company, maker of Sam Adams. Their revenues are $440 million, yet their market share is around 0.9% - less than one percent. And keep in mind that most craft breweries generate less than $10 million annually.
With independent brewers stymied by limited market share, director (and beer industry alumna) Anat Baron tells us why. We learn how the beer lobby created a proprietary three-tiered system over 75 years ago that still constrains competition, and that Indie brewers constantly struggle for shelf space at the market and for distributors to transport and stock their beer.
We also gain insight into the practices of the Big 2 (combined 2009 worldwide revenue - 62 Billion Dollars), who use their immense resources to maintain and expand control of the marketplace. Director Baron offers a "David versus Goliath" slant on a common competitive situation, but in the world of commerce, big fish eat the little fish all the time.
It's tough for the little guy. But remember, David whipped Goliath and "big fish" take note: American entrepreneurs are piranhas.
The beneficiaries of real-life "Beer Wars" are consumers. Yes, millions of Americans have spent years drinking millions of barrels of American Light Lager from the big breweries -- it is the taste we grew up with, and as Tony Soprano says, "It is what it is."
But craft brewing has opened up new realms of flavor, choice and enjoyment for beer drinkers. Consumers drive the market. And exposure, education and value drive consumer preferences. That's why the Big Boys are paying attention and creating faux-craft brands. The small independent breweries face many obstacles, but it is plain to see that real craft beer is not going away. Hallelujah, we 'll drink to that!
Local Craft Brewing
How to find the places below, and more!
(Several have tours and tasting rooms)
Beers: American Pale Ale, Altbier, Nut Brown Ale, Luna de Miel Raspberry Meade, Dark Star Porter, American Wheat, True Blue, Bourbon Barrel Smoked Stout, Belgian IPA, Biere de Garde.
Beers: Northern Liberties IPA, OTR Ale, Fifth & Vine Marzen, Emancipator Doppel Bock, Moerlein, Stout, Rookwood, Barbarossa Double Dark Lager, Christkindl Ale.
Beers: Great Crescent Blonde Ale, Great Crescent IPA, Great Crescent Witbier, Great Crescent Mild Ale, Great Crescent Stout, Great Crescent Cherry Ale, Great Crescent Coconut Porter.
Beers: Wild Mild Ale. Brewing Equipment & Supplies, see below.
Beers: Blonde Ale, Amber Ale, IPA, Nut Brown Ale, Stout, Winter Ale, Springtime Ale, Summertime Wheat Ale.
Beers: Helles Lager, Hefeweizen. Hop Bomber Pale Ale, Oatmeal Stout, Bock Beer, Pumpkin Beer.
Beers: Boston Lager, Sam Adams Light.
Brewing Equipment, Kits & Supplies
Stores that carry Craft Beers
(this list is not exhaustive)
Biggs/Remke City Cellar Cork 'N Bottle
DEP's Dilly Deli Wines & Gourmet
Dutch's Wine Merchant & Beer Dock
Market Wines Party Source Party Town
The Root Cellar The Village Keg
CRAFT BREWING GROUPS
More Beer Links
Craft brewers: Lots on tap for 2010, Cincinnati Business Courier
The Death of Beer? "as...craft beers promise variety and taste, drinkers are finally realizing what the rest of the world has been telling us for decades..."
Best American Craft Beers
This Year's Top 7 Craft Beer Trends
Craft Brewery Stats
Beer Production & Consumption Around the World The Czechs, Irish, Germans, Aussies and Austrians are drinking us under the table.
Craft Beer sales are up, Congloms promoting "Drinkability" take a hit with Bud Light, Coors Lighte and Millers Light down 5.3%, 0.5% and 7.5% respectively. (Read the consumer comments at this webpage.)
Sam Adams Wants to Show You Just How Small It Really Is ... touts 0.9% market share
CRAFT BEER: An American term which is also common in Canada and New Zealand and generally refers to beer that is brewed using traditional methods, without adjuncts (cost-cutting additives) such as rice or corn, and with an eye to what's distinctive and flavorful rather than mass appeal. Whereas the term microbrewery is a term for a small scale brewery that produces a small volume of beer, craft brewery describes an approach to brewing, which in principle may be carried out on any scale. Most microbreweries are also craft breweries; however "craft" beer can also be produced by a large brewery, and there are many such products coming to market as a result of increased consumer interest in traditional beer.
MICROBREWERY: A small brewery which produces beer and packages it primarily for sale at retail outlets (supermarkets, beer stores, restaurants, etc.) The brewing industry defines microbreweries as those producing less than 15,000 barrels per year(30,000 kegs). As the craftbeer movement has grown, however, many microbreweries have grown beyond this classification. Rather than consider a production number, most beer lovers define 'micros' as producers who produce relatively small amounts of high quality, flavorful, traditional- style beers.
BREWPUB: A brewery located in a restaurant and/or pub which produces beer for consumption on their own premises.
REGIONAL BREWERY: A brewery in the United States or Canada that produces between 15,000 and 1,000,000 barrels of beer annually and packages all of its beer for sale off the premises.
LARGE BREWERY: A brewery that produces more than 1,000,000 barrels of beer annually.
BEER MARKETING COMPANY: A company that puts its own label on beer that is brewed for them by a Brewpub, Microbrewery, or Large Brewer. Sometimes called a "contract brewer", but more correctly described as a "contract brewee".
BEER STYLES: A term used to differentiate and categorize beers by various factors such as color, flavor, strength, ingredients, production method, recipe, history, or origin. The two principal styles are ALE and LAGER. Ales are top-fermenting and use yeast strains that are productive in warmer temperatures. They brew quickly, generally in one or two weeks. Lagers are bottom-fermenting, using yeast that works at colder temperatures and take longer to ferment, often a month or more. Hence the name - the German word "lager" means to set aside or to store.
The "Beer Philosopher" says: These two classifications of beer are further defined, or distinguished, by their finished characteristics as well. Ales tend to be richer, fruitier, and more robust in flavor and smell with a complex range of colors and a body ranging from light to heavy. Ales are generally best served at temperatures ranging between 50-60 degrees. Ales are also often somewhat higher in ABV (alcohol by volume) than their cooler cousins. Lagers are generally lighter, cleaner tasting beers with more subtle flavor profiles that are high in drinkability. Lagers are most often served at somewhat colder temperatures between 40-50 degrees. Most all of the typical beers you think of as being popular, especially in America, are a type of lager known appropriately enough as an "American Light lager." You'll probably know them as Budweiser, Miller or Coors.
Beer Styles are furthered divided in various categories, for example: Anglo-American Ales, Belgian-Style Ales, Hybrids & Specialty Beers, Lagers, American Light-Lagers, Bock, Pilsners, Porters, Stouts and Wheats.
BEER VINTAGES: Akin to wine, "vintages" are essentially one beer style, from different years, crafted by the same brewery. Comparison of vintages can be highly educational, as they demonstrate the effects of aging, storage, yeast, various brewing methods, and possibly, the mark of the brewmaster.
The above information is courtesy of TheBeerInMe.com, where you will find everything about beer - education, forums, reviews, interviews, etc.; and The Beer Philosopher, a seasoned connoisseur of craft and import beers.
Sam & Rhonda
Sam Calagione is the founder and president of Dogfish Head Craft Brewery in Milton, Delaware - he is a brewer first and foremost, dedicated to creating outstanding beers. His business is the fastest growing small brewery in the country and the only brewery in America to be named to the Inc. 500 list of the fastest-growing private companies. Pretty amazing, especially as Dogfish has only a 0.0002 percent market share. In the film, we see Sam going to beer festivals, running a "beer dinner," working on growth plans and playing with his kids. His success draws the attention of Anheuser-Busch, though, and Sam finds two of his brews targeted by AB-InBev marketers ... and their lawyers.
Rhonda Kallman comes from the sales, marketing and distribution side of the business. Together with Jim Koch, she cofounded The Boston Beer Company, maker of Samuel Adams, in 1984, and helped build it into the third largest brewer in the nation. Out on her own now, Rhonda has founded the New Century Brewing Co., maker of Moonshot Beer, the only beer with caffeine. The film tracks Rhonda as she spends her days doing research and working the phone, and at night hits the road searching for both markets and investors, while placing everything she owns on the line.
A Brief History of Beer in the U.S.A