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   |    About the British Arrows    |    AdClub Cincinnati Exhibit    |       
One of a handful of organizations in the U.S. selected to host this program, CWC is proud to bring the British Arrows to the metro community.
It will not be shown in local movie theaters or be available through rental channels. See it now at the Carnegie!

Special thanks to our event partners,  Perry Bradley, WVXU radio;  Tim Engle, TimEngleDesign/AdClub Cincinnati;  Dean Lemon, The Art Institute of Ohio.


The Tuesday screening, cancelled due to the Covington power outage, is rescheduled for Monday, November 7, 7:30 at the Carnegie.

Tuesday tickets, including Will Call reservations, will be honored on November 7. Please shoot us an email confirming that you will attend.

For Tuesday ticketholders unable to attend this new screening date, we will exchange your tix for a future CWC film, but you need to let us know by November 1 that you cannot attend on November 7.

Essential Event Info

W H A T :

  • The British Arrows Awards
  • Directors: Various, UK, 2010-2011, running time 120 minutes, with a brief intermission.
  • Genre: Shorts ~ Commercials & Public Service Announcements
  • Companion Exhibit in the Carnegie Gallery: "The Best of Cincinnati Advertising," hosted by AdClub Cincinnati.
  • Social hour 60 minutes before each screening, with cash bar and a la carte hors d'ouerves from the Europa Bistro and Café.

  • W H E N :

    Exclusive Cincinnati engagement,
    four screenings only:

  • Sunday, October 16, 4:00 pm
  • Sunday, October 16, 7:30 pm
  • Tuesday, October 18, 7:30 pm
  • Wednesday, October 19, 7:30 pm
  • Social hour, bar and food, one hour before each screening

  • W H E R E :

  • The Carnegie Arts Center
    1028 Scott Blvd., Covington KY 41011  
  • Easy Access, Free Parking:
    Printable PDF parking map
    Printable JPG parking map
    Interactive directional map
    Printable map and written directions

    New to the Carnegie? Learn more.

  • T I C K E T S :

    Film ticket includes admission to the Best of Cincinnati Advertising Exhibit in the Carnegie Gallery plus social hour with cash food and beverage.

  • Tickets are $10 in advance and $12* at the door.
  • Tickets for students and Enjoy the Arts members with valid ID are $10*, available only at the door.

  •  * NOTE: Any ticket physically sold by the CARNEGIE incurs a $1.00 facility charge IN ADDITION to the face value of the ticket -- this applies to tix purchased in advance by phone or in person, and tix sold at the door.

    How to get Tickets

  • Click here for online tickets
    Online sales for both Sunday screenings will cut off at 1 pm October 16 or when sold out; online sales for both weekday screenings will cut off at 4 pm on October 18 and 19, or when sold out.

    By phone:
  • The Carnegie,
    859-491-2030, Tue-Fri 12-5p
  • Tollfree,
    877-548-3237, Mon-Fri 9a-7p

    In person at these area locations
    (click each location for a map):

  • Clifton-Ludlow Avenue,
    Sitwell's Coffee House
    513 281 7487

  • Mt. Lookout Square,
    Lookout Joe Coffee Roasters

    513 871 8626

  • Downtown Cincinnati,
    Coffee Emporium
    513 651 5483

  • Subject to availability, tickets will be sold at the door.

    "Best of Cincinnati"
    Advertising Exhibit

    Each year, AdClub Cincinnati presents the "Addy Awards" – the best creative work by advertising professionals in our region. Tickets for this gala event run $80 for non-members, but as part of the British Arrows Awards, the best of the Addys are included with your cinema admission ticket.
    Learn more about AdClub Cincinnati

    Social Hour, Food & Beverage

    Bring an appetite!   
    In the Carnegie's main gallery and reception space, starting one hour before each screening Europa Bistro & Café will offer some tasty continental delicacies, available for purchase by-the-plate.  

    Cincinnati World Cinema :: Vincere Slide Show


    §>   If the clip does not load correctly, watch it here.   <§  

    Offering clever, creative, emotionally engaging stories instead of hard sell, the 2011 British Arrows winners are delightfully entertaining. These British-made adverts and PSAs for Television, Cinema and the Web are more like little movies, making their point with imagination, wit and visual brilliance.

    From WVXU, 91.7 Public Radio:
    "As the journalist H.L. Mencken once said: 'No one ever went broke underestimating the taste of the American public.' These days, that's especially noticeable in the field of television commercials. Even if you only watch minimal amounts of the tube ... it's all pretty much a nightmare of hype and hyperbole.

    "The Brits, on the other hand, seem to have a sense of humor about the advertising game and tailor many of their ads with creativity and intelligence. Once again, Cincinnati World Cinema is bringing the 2011 winners, and some of the other entries, from the British Arrow Awards. These encompass visual ads from television, the Internet, and Cinemas.

    "Why, you may be asking, should you go out for an evening to watch an array of commercials? First and foremost, because some of these are so good they eclipse the entertainment value of a lot of television programs and movies these days.

    "A group from London does a rap about a product, but instead of being something urban and gritty, it's shot in farm country and is about the products from an organic dairy. There a promo for a group that educates children about where their food comes from. Not only is it one of the funniest things on film in ages, but also you'll no doubt be amazed when you discover the origins of broccoli.

    "The winner of the best commercial of the year is a wonder to behold. It's a tuneful, toe-tapping musical extravaganza that's longer than the usual 60 seconds ... is completely exhilarating, and, as with many ads in Britain, you'll never guess what the product is. And maybe that's the point. The sponsor may be more memorable to consumers if the ad is fun, intelligent and creative.

    "Once again, this program is a fun time at the movies, but wait ... there's more: This year, AdClub Cincinnati is joining in to present an exhibit of award-winning locally made commercials as an adjunct to the program. This will give you an opportunity to find out that local quality means high quality in advertising. And if that isn't enough, there will be a social hour and cash bar before the screenings, so come early. It's quite an event."
        ~ Larry Thomas, film critic, Cincinnati Public Radio
    Read the entire review

    Why do thousands of people turn out to see the BTAA program when it screens in New York, Los Angeles and a handful of other cities? "It's got something for everyone," says Dean Otto, assistant curator for film and video at the Walker Art Center in Minneapolis, where last year 20,000 patrons regularly attend more than 50 sold-out screenings. "People are interested because of its variety."
    When describing the BTAA program's inaugural run at the Detroit Film Theatre, director Elliott Wilhelm said it best: "... in England, TV commercials have long been treated with respect, probably because so many of them treat their viewers with respect. In fact for decades, the BTAA have been among the most prestigious prizes British filmmakers vie for. Established directors, such as Ridley Scott and Alan Parker cut their teeth by selling products with imagination, wit and visual brilliance."
    Through our annual Oscar Shorts, ShortsFest and LunaFest programs over the years, Cincinnati World Cinema audiences have come to know and enjoy short films. They especially appreciate the variety and quality content, which are also key elements of the British Arrows program, along with of course, an ample dose of unqiuely British humor.
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    About the BTAA ~ British Arrows

    The British Television Advertising Awards is organized by the Britsh Arrows, a not-for-profit company whose shareholders are companies involved with the making of commercials. Cincinnati World Cinema is grateful for the opportunity to share this fine program with the people of Greater Cincinnati and the Tri-State area.
    The British Arrows / British Television Advertising Awards were created in 1976 and were originally known as the London Television Advertising Awards. The purpose was to recognize and reward the best television commercials made by British advertising agencies and production companies.
    As time progressed, the scope of recognition was expanded to include commercials and PSAs directed to cinema, and in recent years, to viral marketing and ambient media/out-of-home environments, (1), (2).
    Currently, the event attracts an entry of almost one thousand commercials, and a similar number of people attend the presentation of awards each March.
    U.S. showings of the awards began in 1984 at New York's Museum of Modern Art, where each year's BTAA program is added to the Museum's permanent collection. Screenings eventually spread to Los Angeles, Minneapolis, Houston, San Francisco, Cleveland, Portland and Boston. International exhibitions include the Hong Kong Museum of Art and the International Film Festival of Kerala in India.
    These screenings have offered an American audience exposure to the originality, wit, and creativity of British advertising as well as showcasing the early work of film directors such as Ridley Scott, Tony Scott, Hugh Hudson, and Alan Parker as they were becoming fully-fledged Hollywood directors. The BTAA program screenings have developed an influential reputation in the U.S. for creative excellence, enhanced by public and professional interest that has spawned further screenings across the country.
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